The MENA games market is worth billions and grows faster than the global average. Saudi Arabia is the largest market in the region: more than two-thirds of the population plays video games, and young people are the biggest segment.
Direct government support
The National Gaming & Esports Strategy aims to create dozens of studios and thousands of jobs by 2030. Savvy Games Group is investing tens of billions in the sector, alongside programmes from the General Entertainment Authority, the Ministry of Culture, Misk and Monsha'at.
Giga-projects that need simulators
- Qiddiya, NEOM, the Red Sea, Diriyah, AlUla and ROSHN all need interactive experiences and simulators for investors and visitors.
- Education: the Ministry of Education, universities and private schools are looking for interactive Arabic content.
- Industry and energy: Aramco, SABIC and Ma'aden need immersive training and digital twins.
The gap we fill
Demand is huge, but local studios that can deliver end-to-end — games, VR/AR and simulators under one roof — are few. That is exactly what SWIX was built for.
