Our team

The people leading SWIX

A leadership team that brings together software engineering, AI, game design, academic teaching and international relations — with experience serving clients across the Middle East, Asia, Europe and America.

Leadership

Meet the leadership team

Heba ElomwasiCEO

Heba Elomwasi

Chief Executive Officer

A graphic designer, game developer and academic lecturer with a bachelor's degree in Graphic Design and Multimedia. She has experience in university-level teaching, academic programme coordination and graduation-project supervision, with expertise in digital design, game development and virtual reality. She has also taken part in international academic collaboration with Spanish universities through the Erasmus+ programme — reflecting her commitment to bringing education, creativity, technology and innovation together.

Eng. Ehab Mazen Abu LabanGM

Eng. Ehab Mazen Abu Laban

General Manager & Co-Founder

A technology entrepreneur and software developer, and General Manager & Co-Founder of SWIX-G. Since 2017 he has founded technology ventures, led technical teams, trained entrepreneurs through European Union–associated programmes and turned innovative ideas into digital products. His expertise spans software development, artificial intelligence, investment and gaming innovation, with experience across Palestine, Dubai and Saudi Arabia.

Naqash BahadarCTO

Naqash Bahadar

Chief Technology Officer

Holds a Master's in Data Science from Chang'an University, China. He has served clients from America, Dubai, Turkey, Malaysia, China, Italy and Pakistan across software, game and AI development.

Eng. Salama HaniWEB

Eng. Salama Hani

Web Team Lead — Full-Stack & DevOps Engineer

Leads the SWIX-G web team and builds the company's digital platforms end to end, from the frontend to the servers. His expertise covers frontend and backend development, microservice architectures, cloud infrastructure and containers, and CI/CD pipelines — turning ideas into modern, secure and scalable web solutions.

OliviaPR

Olivia

International Public Relations Director

A Norway-based AI professional joining SWIX-G as International Public Relations Director, specialising in AI-driven business innovation, strategic partnerships and international relations. She focuses on building connections with global universities, developing international business opportunities, and facilitating academic partnerships and scholarship initiatives that empower students and innovators worldwide.

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